About this Lesson

Are you hearing objections?  If you aren’t it means you are not asking enough people!  I still hear objections all the time. In fact, the most successful people are the ones who’ve received the most objections. The difference between them and people who aren’t successful: they’ve mastered the art of overcoming the objections.

Remember these two ideas:

  1. FACTS TELL, STORIES SELL
  2. ARGUING OR CONTRADICTING NEVER WORKS

If you find yourself spouting facts to overcome objections, you are probably doing it wrong.  Step back and don't argue.

Action Items

  • Learn The Concept: Stories>Facts
  • Learn The Concept: Never Argue
  • Practice Overcoming Objections With Someone

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